Deliver what you promise in your PPC ads

July 20, 2009

The following are two examples of where companies have totally missed the boat with paid search advertising.  They did their keyword research or had a known product they wanted to connect with searchers but failed to follow thorough and make the connection. This problem is epidemic and I don’t know if it is laziness, stupidity [...]

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SEMPO Webinar – The SEO Job Landscape in 2009 and Beyond

July 15, 2009

Is SEO really a “recession proof” career? The recent economic downturn has certainly put that assumption to test. This webinar will detail the changes that have occurred in the hiring landscape over the past year, and will walk through some simple guidelines and tips for both active and passive job seekers who are working on [...]

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China Search Marketing Advertising Spend Increased 29.9%

July 12, 2009

This week the Data Center of the China Internet (DCCI) announced that in the first half  2009 Search Engine advertising spend increased 29.9% YOY reaching 2.93 billion RMB ($429 million USD). Total online advertising in the first half 2009 reached RMB 8.35 bln ($1.2 billion USD), increasing 2.9%.   Q1 2009 was characterized by a substantial [...]

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SES San Jose Managing Complex Search Programs Workshop

June 30, 2009

August 14th 2009 Time:    1:00pm-5:00pm Register Now and Save 15% – Discount Code:  SESF15 Program Description: Big sites especially those of multi-brand and multi-national companies face complex challenges when it comes to search marketing. Whether you operate a small site and want to learn how the big boys do it or you are tasked with [...]

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Microsoft SEO tool

June 21, 2009

Microsoft releases comprehensive SEO tool to help improve search optimization workflow at the server level which will greatly help corporate Webmasters and Search Effectiveness teams improve their overall SEO performance. The IIS Search Engine Optimization (SEO) Toolkit helps Web developers, Web server administrators, and their SEO Teams to improve the overall performance of their website [...]

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Google SEO Guide now Available in 40 Languages

June 6, 2009

Last November Google released their Search Engine Optimization Starter Guide that was well received by site owners.  Today, Google announced that now the guide is available in 40 languages and covers the primary languages of 98% of the global Internet audience. The Webmaster team created the document originally to answer the many questions they were [...]

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Google is Most Searched Engine in May with 73.32% of searches

May 26, 2009

Google Still dominates as the US Search Engine market with with the most searches for the week ending 05/16/2009.

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Google still has majority of visits with 63.6%

May 26, 2009

Google Still dominates as the US Search Engine with the most visits for the week ending 05/16/2009.

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MakeMeTop Launches Full Yandex PPC API Integration

May 16, 2009

MakeMeTop’s Bid Management and Analytics Tool has completes its integration with  Yandex’s PPC API offering campaign management and analytics support or Russia’s leading search engine. MakeMeTop is the leading white-labeled bid management and analytics tools widely used by agencies worldwide.  In addition to Yandex the tool manages including Google, Yahoo, MSN, Ask, Baidu, Miva, Looksmart [...]

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May 8th – Search Questions of the Week

May 11, 2009

These are the bigger questions of the past week that I received and will try to answer over the next week. How can I get the UK part of my site to show up in Google UK without using a top level domain? What are the best ways to keep my team current with search [...]

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