Less Common Problems of International SEO

October 7, 2009

From my Sept 30th Search Engine Watch column With all the hype around global growth of search engines and so many companies looking outside their borders for their next round of revenue, it’s no wonder a flurry of articles have been written on globalizing your search marketing programs. Unfortunately, some of these recommendations have been [...]

Read the full article →

Google launches Internet Stats Site

September 15, 2009

Google has launched a new Internet Stats site in the UK at http://www.google.co.uk/intl/en/landing/internetstats/ They have broken the information down into 5 main categories: Macro Economic Trends, Technology, Consumer Trends, Media Consumption and Media Landscape. Within each topic are subcategories focusing on a deeper segment of that category area. For example in the Consumer Trends category [...]

Read the full article →

Beijing Internet Penetration Reaches 61%

August 20, 2009

Beijing Municipal Bureau of Industrial Development deputy director Li Hong has reported that Beijing had 10.37 mln internet users by the end of June, accounting for 61% of the city’s population, the highest ratio in China. Percentages of Beijing internet users that shop, make payments, trade stocks, and make travel reservations online were respectively 35%, [...]

Read the full article →

International Search Summit – Special Offer

August 19, 2009

Andy Atkins-Kruger just announced a special offer for those signing up, this month, for the International Search Summit that the delegates will receive complimentary copies of some of the most authoritative books on web marketing. Tickets are still available at the early bird price of 250 GBP (full price 495 GBP) and as well as [...]

Read the full article →

Paid search brings more buyers than organic

August 19, 2009

In  a study conducted by search marketing firm Engine Ready and presented in Internet Retailer Magazine, the research showed that across 23 e-retailer sites over the past year that paid search visitors converted at a rate of 2.03% versus 1.26% from organic search. Paid search ads tend to be more focused on conversion and drive [...]

Read the full article →

Google Says – Conversion Rates Don’t Vary Much with Ad Position

August 19, 2009

In a post today on the Inside AdWords Blog Google reported on conversion rate research conducted by their Chief Economist Hal Varian and his team concluding that conversion rates just don’t vary much by position. We have used a statistical model to account for these effects and found that, on average, there is very little [...]

Read the full article →

Google Bid Simulator

August 11, 2009

Google finally took their Bid Simulator tool out of Beta. Google now allows advertisers to simulate what “could have happened” scenarios against their campaigns.  It helps answer the big question, “if we raised our CPC would it have driven more traffic?” – they do this by looking at your actual performance data like Quality Score, [...]

Read the full article →

Popular Search Marketing Conferences

August 8, 2009

Search Engine Strategies – The longest-running search marketing conference, SES is held in New York, San Jose and Chicago in the US and in various international cities the world. Each conference lasts two to four days and features sessions for both novice and expert search marketers. The rate varies by location and duration of the [...]

Read the full article →

Keyword Research Tool – Keyword Discovery’s Recent Updates

August 1, 2009

In Chapter 11 of the 2nd Edition of the book Mike and I recommended Trellian’s Keyword Discovery tool. Well David and his team have continued to make improvements to the tool. For many of the top Search marketing companies Keyword Discovery is the keyword research tool of choice. For those that are looking for a [...]

Read the full article →

Using Google’s Global Local Syntax

July 24, 2009

There are many times when you want to see the search results for a specific country or language to see what comes up.  Typically the boss asks – how do we rank in Germany for a specific term.  If you just jump over to Google Germany and do a search the results are skewed because [...]

Read the full article →

← Previous Entries

Next Entries →