September 17, 2005
Event: Ad:Tech Shanghai China
Bill will be speaking on Global Search Engine Optimization at Ad:Tech Shanghai November 15 - 17, 2005.
This is a not to be missed event if you are in the region. Search in China is explodng and this is the kick off event for China.
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Event: Search Engine Strategies Stockholm
Bill will be presenting at the upcoming Search Engine Strategies Conference in Stockholm Sweden.
Wednesday Oct 19th 1:15pm - 2:30pm -- Multi-Country Campaign Management -- This is a highly recommended session for large and small companies that are trying to manage search programs in multiple countries.
Planning a search engine marketing campaign that covers Scandinavia, Europe or other countries throughout the world requires different strategies than doing SEM for a single-country. Get tips and advice on how to proceed in an efficient, effective manner.
Thursday Oct 20th 10:45am - 12:00pm -- Dynamic Web Sites & Server Issues -- This is a highly recommended session for attendees who are struggling with some of the more complex issues of maintaing sites.
What's the best way to move a site from one web server to another, from a search engine marketing perspective? How about switching domain names? What's the best way to handle redirection? How do you deal with a web site where several domain names resolve to the same location? What impact can server response time or download time have on indexing? This session, especially for advanced marketers, looks at these and other server-specific issues.
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Event: Ad-Tech London
Bill will be speaking on Branding and Search Engine Marketing at Ad:Tech London September 28 - 29, 2005.
This is a not to be missed event if you are in the region. Bill will be joined by and excellent panel talking about how you can leverage search as part of your branding programs to increase teh value from your program.
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September 13, 2005
Event: Silicon Valley AMA
Bill will presenting at the monthly meeting of the Silicon Valley Chapter of the American Marketing Association on October 12th. The theme for the night is "Global Now" with an emphasis on marketing to overseas markets.
Bill will give a presentation on "Using Search Engines to Reach Overseas Markets" -- he will be presenting with Lucie M. Newcomb, Amy Rubin and Robert M. Wright.
Time: 6:00 - 8:30 pm
Location: Network Meeting Center, in the Techmart building on Great America Parkway Santa Clara
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September 08, 2005
Interview: Computer Outlook Radio Show
Wednesday night at 8pm EST and 5pm PST Mike Moran and I will be the guests of John Iasiuolo on live broadcast of Computer Outlook.
John has read the book and has invited us on teh show to talk about the book and Search Engine Marketing.
The show is aired on 90 radio stations, including the flagship KLAV 1230 AM in Las Vegas, and is also streamed from www.computeroutlook.com.
You can also call in with questions or ask them over a live chat facility, so fire away. John promised that the audio will be recorded and available from the site within a few days if you miss it.
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August 15, 2005
Events: American Marketing Association Ecommerce SIG Moderation
This week Mike Moran and I are co-moderating the AMA's Ecommerce Discussion list. This is a very active e-mail-based Listserv designed to foster commuinication with your peers.
This weeks topis is "All Things Search" with a focus on helping you inplement a program within your company. There have been a number of posts already and we are just getitng started.
If you're a member of the AMA simply subscribe to the E-Commerce listserv. If you're not a member, you can join. For more Information please visit http://www.marketingpower.com/content.php?Item_ID=1036
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July 23, 2005
SES San Jose 2005 -- Come See Mike & Bill
Mike and Bill will be speaking again at the Search Engine Strategies Conference in San Jose California August 8 - 11 2005. Danny Sullivan has put together another excellent event spanning 4 days of pure search knowledge packed sessions.
We will be speaking for 3 sessions so please stop in and say hello... We will also be raffling off a few copies of the book so bring your business card.
Wednesday Aug 10th 11:00 - 12:30 -- Big Sites/Big Brand SEM -- This is a highly recommended session for large and small companies. Bill and Mike are joined by Marshall Simmonds from New York Times and Martin Laetsch from Intel. This panel has given this "always updated" session a few times before resulting in one of the highest rated sessions at SES.
This session tells you how do you cope with search marketing for a company with tens of divisions, hundreds of products, thousands of web pages and seemingly no way to bring order to the chaos? Do you centralize all search marketing activities? Where do you begin with the SEO process? This panel looks at problems and solutions unique to those running big sites or from big companies and brands.
Wednesday Aug 10th 1:45 - 3:15 -- Working Together -- This is a relatively new session at SES. This one lifts specific techniques we cover in both Chapters 9 and 15. Mike and Bill are joined again by their esteemed colleague Marshall Simmonds.
This session helps you learn how to motivate and really get your program moving in the right direction. How can you get the IT department to buy into your SEO suggestions? What will it take to get the branding people to consider your search buy? This session explores strategies on winning support for those tasked with doing SEM in house.
Wednesday Aug 10th 3:45 - 5:15 -- In House Forum -- This session is for those who have opted to execute their campaign in house. We leverage a lot of the information from Chapters 8,9 and 15. No power points in this one... full Q&A so bring your questions and let us help you empower your program. No PowerPoint presentations here! Instead, we've got a panel of in house search marketers ready to take questions and provide answers about how they do things to get SEM done internally. We'll go to the audience for answers and discussion, as well.
Posted by whunt at 01:52 AM | Comments (0)