September 28, 2005
Update: Google to move to "Best Practices Funding" vs. Commissions in 2006
Little known in the US but in Europe and Asia most of the search providers have offered a media commission to SEM and Interactive agencies to gain their business. This is a hold over from traditional media and still very much in place for interactive advertising.
In his keynote speech at Ad:Tech London, Nikesh Arora, VP, European Operations from Google announced Google will moved from the traditional media commission program to a new program based around " Best Practices Funding". This change has been implemented in a few European markets currently but will take place in all markets in Europe effective January 1, 2006. In his presentation, Mr. Arora, commented that the following will be some of the key elements of the program. The actual press release is not available at this time.
Best Practices Funding -- this appears to be a form of "reimbursement" for implementing key top line elements of the program.
Technology and Tools - New tools for bid management and program management will be available to advertisers and agencies to manage these programs. Based on an audience question, one of the key tools expected will be a better campaign and traffic estimator tool.
Process Enhancement -- tools, methodologies and training to enhance the handling of campaigns from start to finish. A key part of this will be certification as an "AdWords Professional" which is currently available in the US.
Essentially this program will now reward performance of the top agencies managing large budgets for their clients. The actual amount of the rewards were presented in a range of 6-8% this is significantly less than the traditional 15%.
Will keep on this topic as the week progresses since this form of rebate is a key part of the remuneration for interactive and search agencies.
Posted by whunt at 10:15 AM | Comments (0) | TrackBack
July 26, 2005
Google Launches "Inside AdWords Blog"
Google has launched a new resource for those executing paid search programs with Google. It is called Inside AdWords Blog located at http://adwords.blogspot.com
According to Google's annoucement...
This new blog provides you with the most up-to-date information about AdWords improvements, news, and tips in one location. Our product team updates the site frequently so you'll know what happens when it happens.
Here are some things you can expect to find in Inside AdWords:
Updates on enhancements we've made to the system
Thoughts on things that advertisers have been asking about
Tips on getting the most from AdWords
Details on tools we think you'll find useful
Posted by whunt at 12:32 AM | Comments (0)
July 25, 2005
Getting a click in the blink of an eye...
With the increase in popularity of search marketing these days there are a lot of studies coming out and sometimes key data gets blinded by the big numbers marketers want to hear.
One such piece of data came from Gord Hotchkiss from Enquiro that showed people spend an average of 6.4 seconds on a search results page before clicking on a link. What is equally compelling is that in that time span they scan an average of 3.9 search results.
In those few seconds, searchers assimilate an average of 140 words. Gord went on to day that "Included in those words are between 35 to 60 factors and details we have to consider to make a decision." These are the semantic relevance that goes into their thinking on what is the most valuable to click
This is the latest proof point that we must make absolutely sure that our ad copy is the most compelling it can possibly be with a string call to action as well as a unique selling proposition that as semantically relevant.
Posted by whunt at 04:02 AM | Comments (0)
July 24, 2005
Update - Chapter 14 - FindWhat & Espotting
In Chapter 14 we make reference to both FindWhat and Espotting as being excellent 2nd tier paid placement search engines. On June 6th 2005, as part of the finalzed integration of these two companies along with Mivi (the popular ecommerce platform) and Comet Curser -- they rebranded as one company - Miva -- according to their press release, MIVA is now the largest independent Performance Marketing Network
Posted by whunt at 06:45 PM | Comments (0)