August 06, 2005
WordTracker Keyword Research Guide
Wordtracker is offering a free ebook on their site to help people develop a better understanding of effective keyword research.
The book is written for someone new to keyword research but I have to say there are a few nuggets of within that are gentle reminders for things we often forget when trying to create that master list of keywords.
The ebook uses a realistic situation where a business owner is looking to search to increase their sales. The book presents the information in a series of letters back to the company owner. These letters are a collection of tips and opinions from experts (not sure why Mike or I were not asked) but they are some of the top people in the industry. Each of the "letters" went into details of how each of these experts uses Wordtracker to perform their keyword research and writing for search engines.
Some of the nuggets I found were:
Nick Usborne author of Net Words offers a basic yet often overlooked reminder... "Search Engine will never buy a product from your site. Only people will buy" Nick goes on to remind us that while we must consider the factors of the search engine, "the primary purpose of the text on the page is to help, engage and sell to your visitors.
Along the same lines, Bryan Eisenberg of Future Now and author of "Call to Action" reminds the readers to think like your prospect. As Mike and I mention in the book, the better you can understand the searchers "intent" the more you can align that "intent" with highly relevant and action oriented copy which results in conversions.
Overall the ebook is a good read for those starting their project.
Posted by whunt at 06:53 PM | Comments (0) | TrackBack