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July 25, 2005
Review - Heather Lloyd-Martin - Author "Successful Search Engine Copywriting"
"Bill and Mike's book provides an excellent in-depth resource for companies examining their search marketing strategy. In addition to actionable SEO tips, this book outlines how to successfully develop a search strategy, determine what to outsource versus keep in house, and how to precisely outline the business case and "sell" search to executive decision-makers. If your company is wondering how to enter the search space - or if you're
revising your online strategy - read this book."
- Heather Lloyd-Martin, Author, Successful Search Engine Copywriting
Note: We strongly recommend Heather's new book "Successful Search Engine Copywriting" -- it is full of tips and techniques that will help you develop well optimized pages but more importantly, pages that match the searchers intent and encourage them to convert.
Posted by whunt at July 25, 2005 04:20 AM
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