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July 23, 2005
Review: Kirkus Reports
"Each day, more consumers are turning to Internet search engines to find the products and services they need and want. If you want those customers, and their dollars, you must get into the game of search engine marketing—Moran and Hunt provide all the information you need. From the mechanics of search engines to an even-handed prediction of the future, this guide will steer tyros and web-nerds alike through the world of search marketing. It will help you develop a web search marketing strategy, get your site indexed and weigh the pros and cons of paid search programs. Perhaps most valuable is the discussion of what web searchers—that is, your potential customers—want when they use a search engine. Though different people have different motivations (some want to buy something, others want information) they all share certain behaviors: they often scan rather than read websites entirely, and they tend to look at the first two or three sites a search engine produces. A clear glossary of terms like "alt text" and "keyword loading" is also very useful. Overall, an indispensable guide for marketing in cyberspace."
Posted by whunt at July 23, 2005 03:09 PM
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