« Update - Chapter 10 - Google Site Maps | Main | Review: Kirkus Reports »
July 23, 2005
SES San Jose 2005 -- Come See Mike & Bill
Mike and Bill will be speaking again at the Search Engine Strategies Conference in San Jose California August 8 - 11 2005. Danny Sullivan has put together another excellent event spanning 4 days of pure search knowledge packed sessions.
We will be speaking for 3 sessions so please stop in and say hello... We will also be raffling off a few copies of the book so bring your business card.
Wednesday Aug 10th 11:00 - 12:30 -- Big Sites/Big Brand SEM -- This is a highly recommended session for large and small companies. Bill and Mike are joined by Marshall Simmonds from New York Times and Martin Laetsch from Intel. This panel has given this "always updated" session a few times before resulting in one of the highest rated sessions at SES.
This session tells you how do you cope with search marketing for a company with tens of divisions, hundreds of products, thousands of web pages and seemingly no way to bring order to the chaos? Do you centralize all search marketing activities? Where do you begin with the SEO process? This panel looks at problems and solutions unique to those running big sites or from big companies and brands.
Wednesday Aug 10th 1:45 - 3:15 -- Working Together -- This is a relatively new session at SES. This one lifts specific techniques we cover in both Chapters 9 and 15. Mike and Bill are joined again by their esteemed colleague Marshall Simmonds.
This session helps you learn how to motivate and really get your program moving in the right direction. How can you get the IT department to buy into your SEO suggestions? What will it take to get the branding people to consider your search buy? This session explores strategies on winning support for those tasked with doing SEM in house.
Wednesday Aug 10th 3:45 - 5:15 -- In House Forum -- This session is for those who have opted to execute their campaign in house. We leverage a lot of the information from Chapters 8,9 and 15. No power points in this one... full Q&A so bring your questions and let us help you empower your program. No PowerPoint presentations here! Instead, we've got a panel of in house search marketers ready to take questions and provide answers about how they do things to get SEM done internally. We'll go to the audience for answers and discussion, as well.
Posted by whunt at July 23, 2005 01:52 AM
Comments
Post a comment
Thanks for signing in, . Now you can comment. (sign out)
(If you haven't left a comment here before, you may need to be approved by the site owner before your comment will appear. Until then, it won't appear on the entry. Thanks for waiting.)