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July 23, 2005
Review: Dr. Andrei Broder - IBM
This book has no silver bullets or snake-oil potions that will magically propel your site to the top of every search engine. What it offers instead, is the most comprehensive, well-thought, and well-motivated treatment to date of all aspects of search engine marketing, from planning to execution to measuring. If you are involved in any way in the economic aspects of web search technology, you need this book on your shelf.
Dr. Andrei Broder, IBM Distinguished Engineer & CTO, IBM Research Institute for Search and Text Analysis
Posted by whunt at July 23, 2005 01:17 AM
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