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July 22, 2005
Review: David Cook - Buy.com
Getting your site indexed is the most fundamental, yet one of the most challenging, aspects to search engine marketing. Search Engine Marketing Inc.: Driving Search Traffic to Your Company's Web Site is a detailed and comprehensive guide through the pitfalls and opportunities of this complicated subject.
I started reading Chapter 10: Get Your Site Indexed and haven’t really put it down since. It is a wonderfully well-written and detailed reference that you will come back to again and again to get more out of your SEO efforts.
From price engines to paid placement, Chapter 14 covers everything you need to know about paid search. I have yet to come across a more useful book for SEM pros.
From budgeting to bid strategy and optimization, Mike and Bill take you through the steps to create successful paid search campaigns. Whether you are a just starting out in paid search or are already a power player, you will learn something new from this book.
David Cook, Search Marketing Manager, Buy.com
Posted by whunt at July 22, 2005 02:05 PM
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