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July 22, 2005
Review: Cynthia Donlevy - Cisco Systems
"Outlines every one of the major strategic steps to develop your search marketing initiatives. This book teaches web marketers what to do from the beginning so they can implement a successful search marketing program. The strategic steps to define the scope and cost of your search marketing program, develop a team, create a proposal, get executive approval, manage, and measure your search marketing program. You have to read it to appreciate it!"
Cynthia Donlevy, Web Marketing & Strategy, Cisco Systems, Inc.
Posted by whunt at July 22, 2005 01:58 PM
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